New Arrivals

Warbird is Salsa's gravel race bike, built on years of experience racing in some of the nation's premier gravel events. Its carbon fiber frameset, our carefully-honed gravel race geometry, and plentiful mounts for water, tools, and accessories make Warbird a top contender in the gravel bike world. - High-modulus carbon frame with rear thru-axle dropouts and rear rack compatibility via Rack-Lock seat collar (sold separately) - Class 5™ Vibration Reduction System (VRS) reduces fatigue caused by micro-impacts - Waxwing carbon fork featuring a 12 x 100mm thru-axle, Three-Pack and fender mounts, mid-blade eyelets, dynamo cable routing, and flat-mount brake standard - Compatible with 700c (45 mm maximum) and 650b (51 mm maximum) wheels and tires - Compatible with 1x, 2x, and electronic drivetrains - Internal sleeved cable routing, dropper post-compatible - Three water bottle mounts in the main triangle on 56–61 cm frames; two on 49–54.5 cm frames - Top tube mount for Salsa EXP Series Direct Mount Top Tube Bag and additional mount on the underside of the down tube - Accommodates a 40mm travel suspension fork and dropper post with internal routing (on 1x drivetrains only)

Unleash Your Spirit Of Adventure With The Devote Advanced, Expertly Designed For Gravel Racing, Riding, And Bike-Packing Explorations. The Devote Advanced is your go-to for going fast, wherever the gravel muse may call you. Balancing speed and ruggedness, this versatile bike is ready for race day, rest day, and multi-day adventures. Key Performance Factors: - Ultralight Agility An ultralight Advanced-grade composite frame and fork make for snappy acceleration, while internal cable routing streamlines your cockpit and makes room for your must-have accessories. The redesigned geometry puts you in a more aggressive position, increases traction and stability, and allows more control at speed and on descents. - Superior Compliance and Control The Contact XR D-Fuse handlebar features a 5-degree back sweep and flare drop for a comfortable and ergonomic grip. Select models also feature the Contact D-Fuse seatpost and one is equipped with a dropper post. Or swap out for your preferred set-up. These proprietary D-Fuse components absorb bumps and reduce vibrations, ensuring less fatigue and more fun on those epic rides. - Unmatched Versatility Adapt to the route with the flip chip – dropout, which lets you adjust your wheelbase length and rear-wheel tire clearance. Go shorter for responsive handling and quick acceleration. Go longer for added stability plus clearance for larger tires and extra traction. Plus, the integrated down tube storage lets you stash a multi-tool or extra fuel, so nothing’s slowing you down.

The Norco Fluid FS A2 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

The Norco Fluid FS A1 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29'/27.5') with no compromise geometry and kinematics. - TranzX long-travel dropper with size spedific, adjustable drop. - SRAM GX Eagle drivetain & Race Face hubs. - Weight (S3): 17.2 kg / 37.9 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29"/27.5" (with the option to change to 29") with no compromise geometry and kinematics. - RockShox Pike Select+ Charger RC, DebonAir - Weight (S3): 15 kg / 34.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - Rockshox Lyrik and Vivid air shock. - TranzX dropper post with long-travel size-specific drop and fine tune adjustment. Co-molded frame protection. - Co-molded frame protection. - Weight (S3): 16.1 kg / 35.5 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Meet the Range VLT, with 180/170 mm of travel, made for riders who are into tackling rowdy terrain and then taking it up another notch into absolute beast mode. Whether riding up or down, the all-day battery means you don’t need to pick one trail; you can take them all. Range VLT shatters the standard e-MTB mold, poised to take you anywhere and everywhere. The fully integrated Bosch Performance Line CX Smart System is compact yet powerful, boasting 85Nm of torque and a 750Wh long-distance battery. With this combination of power and endurance, the Range VLT sets a new standard for capability, allowing you to tackle long distances and descend with confidence. Geometry Confidence upfront, paired with control to switch direction like never before. The geometry features size-specific rear centers, ensuring no compromise on kinematics. By incorporating size-specific chainstay lengths on the Range VLT frame and integrating mixed wheel sizes across all five frame sizes, weight balance and handling are optimized. Suspension The Range VLT places a priority on balance, providing riders with the confidence to push hard and trust the bike. Featuring an increased rearward axle path and an idler, the innovative VPSHP suspension layout is perfectly suited for more demanding terrain and riders seeking a bike that instills confidence as trails become more intense. New Technology The Bosch eBike Flow App, tailored specifically for Norco, seamlessly connects to the drive unit, battery, display, and control unit, assisting you in determining your optimal level of assist and range. Customize every ride mode to suit your preferences, adjusting torque, speed, dynamic output, and assist level as needed. Updates are effortlessly installed via Bluetooth, ensuring your bike remains up-to-date with new functions and features. VPShp Suspension Platform Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for e?ciency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.

Get more rides in and make the most of every minute of the lightweight Fluid VLT C2 140. Featuring the next-level Bosch Performance Line SX drive system, and 140mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling. Light weight capability and full speed fun. With 140mm of custom-tuned, precision-engineered suspension travel and 150mm fork travel, the Fluid VLT C2 140 delivers an improved ride feel with the latest in integrated e-mtb technology from Bosch.